Vice President, Marketing - Helsinki - Zynga

Kuvaus

Level Up Your Career with Zynga

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille, Words With Friends, Zynga Poker, Game of Thrones Slots Casino, Wizard of Oz Slots, Hit it Rich Slots, Wonka Slots, Top Eleven, Toon Blast, Empires & Puzzles, Merge Dragons, CSR Racing, Harry Potter: Puzzles & Spells, Match Factory, and Color Block Jam—plus many more

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play

Who We Are:  

Small Giant Games is one of the top-performing mobile gaming companies in the world. We are proudly part of the Zynga & Take-Two Interactive family.

We believe small, skilled, and independent teams can accomplish gigantic things. We know the best teams are created by hiring the best individuals and by trusting these individuals with ownership and responsibility for the work they do. Transparency, low hierarchy, and a good work-life balance are not just buzzwords for us but critical parts of our culture. We focus on the essentials while constantly looking to learn more and improve our products, our processes, and how we work together as a company.

Position Overview:

Small Giant Games is seeking a dynamic VP of Marketing to lead our global marketing strategy and drive go-to-market excellence for our current and future game portfolio. In this pivotal role, you'll oversee all marketing operations while spearheading comprehensive strategies that span the entire marketing funnel.

As our marketing leader, you'll guide and inspire our team across creative strategy, production, network optimization, and ASO. You'll optimize early game experiences to amplify marketing effectiveness and drive player engagement, while developing and executing global go-to-market plans that deliver exceptional ROI. A key aspect of this role involves partnering closely with Small Giant's leadership team to shape overall company strategy and future vision. You'll also collaborate with marketing leaders across Zynga studios to share insights, exchange best practices, and drive innovation 

We're looking for someone with extensive experience in marketing leadership roles within free-to-play mobile games, bringing deep expertise in player behavior and platform ecosystems. You'll be our resident marketing expert, combining creative vision with analytical rigor to develop strategies that both excite players and deliver strong business results. The ideal candidate possesses a strategic mindset paired with hands-on execution capabilities.

As the driving force behind our marketing efforts, you'll create campaigns that captivate millions of players while fueling our continued growth and success in the competitive mobile gaming landscape.

What You'll Do: 

• Direct and own all marketing for the studio, and for the games we develop. Partner with the studio leadership team and central marketing partners to develop best in class go to market plans and long term franchise strategies
• Develop best in class marketing strategies and tactics for our titles across all platforms. Drive overall strategy, and partner with central marketing and UA teams to drive excellent execution, at all stages of the games life cycle. Guide and collaborate with central marketing team focused on media strategy, UA, social, lifecycle marketing, consumer insights
• Owner of marketing plan, brand budget and forecasting for title and division success
• Be a peer of studio leadership in defining roadmap and feature development that resonates with the target market
• Analyze performance of all divisional marketing programs to identify the best opportunities for focus and optimisation, regularly iterate to improve performance
• Lead marketing teams to produce outstanding creative and campaigns that are consistent across all channels and resonates with players
• Set clear goals and cascading KPIs/targets to link growth outcomes to marketing initiatives, monitor and analyse key marketing metrics to determine ROI of marketing spend and optimize marketing activities for impact to drive the LTV of our players

What You Bring:

• Extensive experience in free-to-play, mobile game marketing, with a strong background of success and results across multiple game projects
• Significant leadership expertise and a track record of building successful teams and delivering and operating at scale
• Experience of launching new games and working on live games as a service
• Understanding of free-to-play acquisition, retention and monetizing key product indicators
• Experience in international marketing strategies
• Strong influencing and partnering skills; effective cross-functional driver
• A passion for mobile games

What We Offer You: 

• Competitive salary and benefits
• Exciting, fun and highly successful projects to work on
• Extremely talented and helpful colleagues
• Lots of power and responsibility
• Office conveniently located in downtown Helsinki

#LI-Hybrid

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Zynga's  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a , , , , email domain).