Performance Marketing - Helsinki, Uusimaa

Job summary

We are now looking for a Performance Marketing & SEO Manager to join our newly established Digital Commerce unit, which is at the heart of delivering our Omnichannel Customer Experience.

Responsibilities

• Design and execute a future-proof performance strategy across paid and organic channels — driving traffic, conversion, and profitability today, while positioning for AI-driven pathways tomorrow
• Create media plans grounded in profitability, margin, ROAS, but also in agentic channel readiness
• Manage media agency relationships for performance, optimization, and budget efficiency
• Develop and execute performance marketing campaigns across SEM, paid social, display, retargeting, and affiliates
• Own end-to-end media budget management and deliver ROAS and profitability targets
• Lead SEO strategy across all markets — including technical SEO, content SEO, and optimization visibility within AI-driven discovery and listening platforms
• Develop data activation capabilities and audience frameworks: leverage zero-/first-party data, reverse ETL, lookalike audiences, and feed-based signals to improve targeting and measurement accuracy
• Collaborate cross-functionally with Growth, Category, and Data & Analytics teams to plan and execute key commercial campaigns
• Manage and optimize MarTech platforms for performance excellence
• Support advanced measurement initiatives such as Marketing Mix Modeling (MMM), attribution modeling, and incrementality testing to guide investment decisions and long-term ROI optimization

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